Data Collection Query Parameters
Original Source: https://marketing.adobe.com/resources/help/en_US/sc/implement/query_parameters.html
How to use dynamic variables:
| JavaScript Example | Description |
|---|---|
|
s.eVar1=“D=pageName”
|
Captures the pageName value in eVar1. |
|
s.prop1=‘D=v2+”:”+c2’
|
Concatenates eVar2:prop2 into prop1. |
|
s.prop1=s.eVar1=“D=g”
|
Passes the page URL into both prop1 and eVar1. |
|
s.eVar1=“D=v0”
|
Captures the campaign in eVar 1. |
|
s.prop1=‘D=User-Agent+” – “+Accept-Language’
|
Concatenates the user agent and accept language headers in prop1. |
The following tables lists the query parameter that contains the value for each analytics variable that is sent to data collection.
| Parameter | Analytics Variable | Report Populated | Description |
|---|---|---|---|
| aamlh | None | None | Audience Manager Location Hint (used in Experience Cloud Shared Profile integration) |
| aamb | None | None | Audience Manager Blob (used in Experience Cloud Shared Profile integration) |
| aid | None | None | Analytics visitor ID |
| AQB | None | None | Indicates the beginning of an image request. |
| AQE | None | None | Indicates the end of an image request, meaning the request was not truncated. |
| bh | None | Visitor Profile | Technology | Browser Height | Browser window height (in pixels) |
| bw | None | Visitor Profile | Technology | Browser Width | Browser window width (in pixels) |
| c | None | Visitor Profile | Technology | Monitor Color Depths | Color quality (in bits) |
| c.[key] |
s.contextData |
None |
Key-values pairs are specified in one of the following formats: <my.a>red</my.a> or: <my><a>red</a></my> Each of these examples result in a context data value of my.a = red. Multiple key-value pairs can be specified. In the query string, this context data variable would appear as c.my.a=red |
| c1-c75 | s.prop1-s.prop75 | All Custom Traffic reports | Traffic variables used in custom traffic reporting |
| cc | s.currencyCode | None | The type of currency used on the site |
| cdp | s.cookieDomainPeriods | None | Indicates the number of periods in a domain for cookie tracking; manually set. |
| ce | s.charSet | None | The character encoding of the image request |
| cl | s.cookieLifetime (s_vi cookie lifetime in seconds) | None | The lifetime of the visitor cookie. |
| ch | s.channel | Site Content | Site Sections | The Site Sections variable used in traffic reporting |
| cp | Hit Type | Hit Type | Indicates whether the behavior is a result of direct interaction foreground or information the device is sending without direct interaction background. |
| ct | None | Visitor Profile | Technology | Connection Types | Connection Type (Modem, LAN, etc; can only populate in IE browsers) |
| D | dynamicVariablePrefix | None |
See Dynamic Variables. |
| events or ev | s.events | Site Traffic | Purchases, Shopping Cart, Custom Events | The commerce and custom events that occurred on the page; used in conversion reports |
| g | None | None | The current URL of the page, up to 255 bytes. |
| -g | None | None | URLs longer than 255 bytes are split, with the first 255 bytes appearing in the g parameter, with the remaining bytes appearing later in the query string in the -g= query parameter. |
| h1-h5 | s.hier1-s.hier5 | Site Content | Hierarchy reports | Hierarchy variables; used in traffic reporting |
| hp | None | Visitor Profile | Visitor Home Page | Indicates if current page is browser’s home page (Y or N; can only populate in IE browsers) |
| j | None | Visitor Profile | Technology | Javascript Version | Shows the current Javascript version installed (generally 1.x) |
| k | None | Visitor Profile | Technology | Cookies | Are cookies supported in the browser (Y, N or U) |
| l1-l3 | s.list1-s.list3 | Custom Conversion | A delimited list of values that are passed into a variable, then reported as individual line items for reporting. |
| mid | None | None | Experience Cloud Visitor ID |
| ndh | None | None | Indicates whether the image request originated from JS file (1 or 0) |
| ns | s.visitorNameSpace | None | Specifies what domain the cookies are set on |
| oid | s.objectID | Site Content | Links | ClickMap | Object identifier for last page; used in ClickMap |
| ot | None | Site Content | Links | ClickMap | Object tag name for last page; used in ClickMap |
| p | None | Visitor Profile | Technology | Netscape Plug-Ins | Semicolon delimited browser plug-in names |
| pageName (or gn) | s.pageName | Site Content | Pages | The page’s designated name in reporting |
| pageType (or gt) | s.pageType | Site Content | Pages Not Foun | Indicates whether it is a 404 page or not (Either ‘error’ or blank) |
| pccr | None | None | Only occurs for new visitors; prevents infinite redirects (Always true) |
| pe | s.linkType | Site Content | Links | Exit Links, File Downloads, Custom Links | Determines the type of custom link hit fired |
| pev1 | None | Site Content | Links | Exit Links, File Downloads, Custom Links | URL the custom link hit occurred on |
| pev2 | None | Site Content | Links | Exit Links, File Downloads, Custom Links | Custom link friendly name |
| pev3 | None | All video reports | Used to track milestones in legacy video reporting; deprecated with v15 |
| pf | None | None | For Adobe use only. Do not alter. |
| pid | None | Site Content | Links | ClickMap | Page identifier for last page; used in ClickMap |
| pidt | None | Site Content | Links | ClickMap | Page identifier type for last page; used in ClickMap |
| products (or pl) | s.products | Products | Products | Products variable used in conversion reporting |
| purchaseID (or pi) | s.purchaseID | None | Used to deduplicate purchases, preventing revenue inflation |
| r | s.referrer | All traffic sources reports | Referring URL |
| s | None | Visitor Profile | Technology | Monitor Resolutions | Screen resolution (width x height) |
| server (or sv) | s.server | Site Content | Servers | The page’s server; used in traffic reporting |
| state | s.state | Visitor Profile | Visitor State | Specifies the state as defined by the variable. |
| t | (automatic, sent with every hit that does not have a custom timestamp) | None |
The t parameter is in the following format: dd/mm/yyyy hh:mm:ss D OFFSET Where D is a number in the range 0-6 specifying the day of the week, and OFFSET represents: offset from GMT in hours * 60 * - 1 For example: 23/09/2016 14:00:00 1 420 |
| ts |
timestamp |
None |
The custom timestamp calculated and sent in with the hit. Typically used for offline tracking. |
| v | None | Visitor Profile | Technology | Java | Java enabled (Y or N) |
| v0 | s.campaign | Campaigns | Tracking Codes | The campaign variable used in conversion reporting |
| v1-v75 | s.eVar1-s.eVar75 | All Custom Conversion reports | Conversion variables used in custom conversion reporting |
| vid |
s.visitorID |
None | The visitor’s unique ID as set in the visitorID variable. |
| vmk | s.vmk | None | Visitor migration key; used to migrate from third-party to first-party cookies. Deprecated. |
| vvp | s.variableProvider | None | Used in Genesis integrations |
| xact | s.transactionID | None | The transaction ID used to link online data to offline data |
| zip | s.zip | Visitor Profile | Visitor ZIP/Postal Code | Determines the zip code as defined by the variable |
| /5/ (for mobile protocol) or /1/ (for non-mobile protocol) in the image request URL. | None | None |
Controls the order in which cookies and other methods are used to identify visitors. |